Licensing terms of Kataloop GmbH

Content marked “for editorial use only” may not be used for commercial, promotional, advertorial, sponsorship, gambling, or merchandising purposes. These materials do not have model or property releases and are primarily intended for editorial purposes, such as news reporting, commentary on current events, or topics of general interest, for example, in blogs, textbooks, newspapers, or magazines.

Commercial use includes any use aimed directly or indirectly at financial gain or supporting the sale of products or services. This includes use in advertisements, marketing materials, corporate websites, social media, brochures, presentations, promotional content, packaging, product designs, and other business purposes. Kataloop ensures that all necessary model and property releases for commercial use are available. Details on these releases can be found in the stock media’s description.

Scope of use: This non-exclusive, worldwide license allows unlimited use in social media and presentations for the end customer specified at checkout. Social media also includes platforms for video/content sharing and messaging. Examples include Facebook, Instagram, TikTok, LinkedIn, YouTube, Vimeo, X, Snapchat, Pinterest, WhatsApp, Telegram, Xing, Reddit, Threads, and similar networks. Presentations include any form of presentation, such as web-based presentations, sending presentations via email, or analog presentations. Newsletters include the distribution of content via email to a specific target audience (email marketing). Use within preparatory tools, such as Canva, Figma, Photoshop, PowerPoint, or Zoho Show, is always included. Social media campaigns and boosting posts are excluded.

Standard vs. Unlimited: Under the Standard license, usage is covered for social media channels with a maximum reach of 100,000 followers, subscribers, or members per channel at the time of purchase, for newsletters/email marketing with a mailing list of up to 100,000 recipients at the time of purchase, or for presentations with an expected reach of up to 100,000 people within the next three months from the time of purchase. No upgrade is required even if the media is used at a later date and the reach has increased in the meantime.
If you wish to remove the 100,000 limit, select the “Unlimited and resale” option when purchasing.

Attribution: Unless the “Waiver of attribution” option was selected at the time of purchase, attribution may be provided at the end of a post description, for example as “Photo/Video: Kataloop.com,” or directly within the image or video or within a story as “kataloop.com.” On Instagram, the creator may also be directly tagged as “@lydiadietsch.”

Scope of use: This non-exclusive, worldwide license allows unlimited use in websites, web apps, and mobile apps representing the company of the end customer specified at checkout. Use cases include blogs, online shops, landing pages, one-pagers, web apps, and native apps. Use within preparatory tools, such as Canva, Figma, Photoshop, or Webflow, is always included.

Standard vs. Unlimited & Resale: Under the Standard license, usage is limited to a maximum of 100,000 users per month per website (primary domain, e.g. example.com) or per app per app store. The relevant metric is the average number of users over the three months preceding the purchase. No upgrade will ever be required, even if the image is used at a later date or reused later and user numbers have increased.
If you wish to remove the 100,000-user limit, select the “Unlimited and resale” option. This option also permits use within resellable websites and apps, such as templates, designs, framework bundles, or white-label SaaS, and allows distribution and use by third parties in their own name, who are not the original end customer, regardless of whether the distribution is paid or free of charge.

Attribution: Unless the “Waiver of attribution” option was selected at the time of purchase, attribution must be provided by displaying “kataloop.com” or „Kataloop“ (including a link) either as a caption directly on or next to the image or video, clearly visible within the image or video itself, or in the legal notice or credits section of the website or app.

Scope of use: This non-exclusive, worldwide license allows unlimited use in any type of printed media for the end customer specified at checkout. Examples include flyers, brochures, catalogs, product sheets, business cards, newspapers, T-shirts, and more. Use within preparatory tools and formats, such as InDesign or print-ready PDFs, is always included. Print campaigns are excluded.

Standard vs. Unlimited & Resale: Under the Standard license, a maximum print run of 100,000 copies applies. It is irrelevant how often the image is placed within a single printed product. Different printed products may also be combined. For example, 50,000 magazines with double placement plus an additional 50,000 posters are permitted, regardless of the timing of printing, including reprints. Once the maximum print run has been reached, a new license is required. In addition, under the Standard license, placements on a front cover are limited to a maximum size of 30 centimeters (12 inches) per side. A front cover includes, among other things, the cover of a brochure as well as products without interior pages, such as mugs or T-shirts. There is no size limitation for placements inside the interior of printed products.
The “Unlimited and resale” option removes the 100,000-copy limitation and allows unlimited print runs from the outset, as well as the removal of all size restrictions for placements, without ever requiring an additional license. This option also permits use of the image in printed products that are resold, such as paid books, magazines, or merchandise items. In this case, however, the image may not be used as a standalone product and must form part of another product. Pure photo prints or fine art prints intended for resale are excluded. A product is considered “part of another product” if it fulfills an additional function, such as puzzles, mugs, T-shirts, or postcards. Use within print templates that may be used by third parties for their own purposes is covered exclusively by the Resale option.

Attribution: Unless the “Waiver of attribution” option was selected at the time of purchase, attribution must be provided by displaying “kataloop.com” (or, for clarity, “Photo: kataloop.com”) either as a caption directly next to the image, clearly visible within the image itself, or in the imprint of the printed product.

Scope of use: This non-exclusive, worldwide license permits use in all types of campaigns, such as social media campaigns, digital out-of-home advertising, television advertising, content marketing, display advertising, search engine advertising, and print campaigns.

Standard vs. Unlimited: Under the Standard license, a maximum budget of 100,000 euros applies. For social media campaigns, this includes the costs for promoting or boosting posts or advertisements. For display advertising and search engine advertising, the applicable amount is the advertising spend allocated to those channels. For digital out-of-home advertising, the relevant amount is the booked placement or airtime budget. For television advertising, the budget refers to the costs for broadcasting the spots. For content marketing, the budget relates to the costs of distributing the content. For print campaigns, the applicable amount is the budget allocated to the campaign measure itself, such as placement or distribution of printed materials, but not the print run itself. Different types of campaigns may be combined, in which case the aggregated budget across all such marketing activities applies. Once the budget has been fully used, a new license is required.
The “Unlimited and resale” option removes the 100,000-euro budget limitation and allows unlimited use of the media within campaigns from the outset, regardless of the budget used, without ever requiring an additional license.

Attribution: Unless the “Waiver of attribution” option was selected at the time of purchase, attribution should be provided by displaying “kataloop.com” (or, for clarity, “Photo/Video: kataloop.com”) either as a caption directly next to the image, clearly visible within the image itself, or at another appropriate location within the campaign.

Distinction from print and social media use: A campaign is defined as an advertising measure that is typically limited in time. If you use an image exclusively within a social media campaign, a campaign license is required instead of a social media license. If you publish an image both as a regular post and additionally promote it with a paid budget, both a social media license and a campaign license are required. A print license is not required if, for example, posters are printed solely for the purpose of the campaign.

Scope of use: This simple, worldwide license permits the use of the media in television and streaming environments for the end customer specified at the time of purchase. The use includes both linear and non-linear, digital and on-demand distributions. Television and streaming environments include, among others, the following types of use: traditional linear television, addressable TV, connected TV (CTV), over-the-top streaming (OTT), media libraries, video-on-demand platforms, live streams, and digital cinema screenings. Examples of platforms and environments include public and private television broadcasters, smart TV platforms, media libraries, streaming services, and comparable offerings. Use within preparatory tools is always included, for example editing and post-production software or authoring tools for television and streaming distribution. Campaign-based uses involving an advertising budget, as well as time-limited advertising measures, are not covered by this license and require a separate campaign license.

Standard vs. Unlimited: Under the Standard license, a maximum production budget of 100,000 euros applies to the respective overall audiovisual production in which the media is used. The relevant factor is the production budget of the specific film, series, documentary, or comparable streaming production at the time of use. The production budget includes all costs related to the content creation of the audiovisual work, including filming, post-production, and technical implementation. Subsequent revenues, view counts, audience numbers, or the commercial success of the production are not relevant.
The “Unlimited and resale” option fully removes this budget limitation and allows unlimited use of the media in television and streaming environments from the outset, regardless of the production budget, without ever requiring an additional license.

Attribution: Unless the “Waiver of attribution” option has been activated at the time of purchase, “kataloop.com” or, for clarity, “Photo/Video: kataloop.com” must be placed in a clearly legible manner either within the image or video itself or at an appropriate location within the broadcast or its accompanying context.